Alaiya is a new clothing brand that provide variety of fun and friendly illustrated T-shirts, primarily intended for young females. The brand wants to convey a sense of cheerful self-expression through various self-made illustration on their T-shirts. They were eager to emerge in a soft and bright brand identity.
The founder of Alaiya came to us without a brand name and asked as to come up with a light and memorable name. The name ALAIYA comes from the word “alaia” in Basque language which means cheerful and merry. The name will reflect the cheerful designs of their T-shirts. It’s easy to pronounce and easy to remember.
