L’Neviz Cosmetics is an Essential Oils Skincare Brand based on Surabaya, East Java, founded by Nesya Marcella in 2019. From this project, L’Neviz wants to emerge with a new face, a natural, feminine, and elegant identity. L’Neviz wants to approach and entice their target audience with a modern and elegant mood.
L’Neviz skincare products contain high quality and natural ingredients, allowing them to produce safe serum oil products at an affordable price.
L’Neviz has 3 (three) types of product; Essential Argan Oil, Essential Rosehip Oil, and Essential Oregano Oil.
THE CREATIVE CHALLENGE
Prior to this project, L’Neviz did not yet have any form of brand identity at all. The client feel that their logo is outdated and the brand needs a head-to-toe upgrade. They also felt the need to keep up with their competitor, Argavell, who already had an appealing and consistent brand identity.
In this opportunity, we wanted to position L’Neviz as an elegant and light skincare brand, without losing the essence of natural materials used in the making.
Soft Pink is used as the main color to convey beauty and femininity. All the photos were also directed with youth looks in mind with a young model.