Reramban is an Ecoprinting Fashion Brand based on Malang, East Java, founded by Evi Kurniawati and her son in December 2016. The purpose of Reramban is to provide an eco-friendly yet stylish fashion items while doing their part in saving the environment. Reramban uses sustainable and eco-friendly materials in all of its product. By using the ecoprinting method, every product made is unique.
In its manufacturing process, Reramban carefully select the best leaves and garments, and tries to present simple and ready-to-wear products. Mrs. Evi wants her brand to have a youthful spirit and modern impression.
The challenge on this project was how to present a traditional fashion items as luxurious and satisfying for the eye, without losing the essence of natural materials used in the making.
THE CREATIVE CHALLENGE
For them to be able to compete with other eco-printing brands, Reramban needs to transform from a business to a brand. It needs an identity that can appeal to the eyes of young audience.
The long term goal of the brand was to open its own gallery and fully implement zero waste in their business.
THE TIMELESS NATURE OF THE BRAND
In this project, we wanted to position the traditional fashion brand as luxurious and satisfying for the eye, without losing the essence of natural materials used in the making.
Dark green is used as the main color to convey timeless yet luxurious feel. All the photos were also directed with youth looks in mind. Environmentally friendly materials and recycled papers were chosen carefully for the product packaging to strengthen the eco-friendly image.